Building A Home Business From Your Own Creativity

unleash-creativityThe advent of technology into modern day life has led to a lot of opportunities for businesses that can be safely conducted from the comfortable environs of a home.

Previously, starting any business meant that you had to acquire premises, decide on products to make, spend capital on putting up machinery, hiring staff and find avenues to market your products.

Technologies, like the internet, have turned these outdated ideas on their head, and now allow a person who is sufficiently entrepreneurial to start a home business without any need for too much of finance or other outlay.

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Turning Your Creative Hobby Into A Business In Five Steps

drawing_hobbyAre you passionate about a creative hobby? You could turn your passion into a professional activity by launching your own business.

Anyone can start their own small business and your artistic talents and experiences actually give you a unique advantage.

Find a way to market your artistic skills.

You could of course try selling your art or create commissions for your audience.

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Why You Should Always Make Sure Your Company is Branded Well

Marketing a company is not always easy. In fact the truth is that it’s actually quite a lot of work… So more often than not it’s a good idea to make it easy by branding your website well. You might be asking what “branding is”… well, let me explain it to you quickly.

Branding is…
brandingBasically, branding is your company’s identity. Your logo, letterhead, businesscards, website design, store design (if you have a brick and mortar store), office, are all parts of your company’s identity and branding. Often companies hire graphic designers to handle the graphics side of the branding, then hire interior designers for their offices and stores.

So there… now you know what branding is. The next thing we need to talk about then is why you should always make sure that your company is branded well.

Okay, let’s see. I looked online for a homeopathy course, and I found a website of a company that teaches a course in the UK. That website had a lot of text and content all about homeopathy, but the design overall had nothing to do with it at all.

So then I talked to a few of my friends and family–people who do not know much about design. These opinions are coming from them, and well, I do tend to agree. This is why you have to get creative and make sure that your company truly is branded well.

“I don’t feel like the company is credible”
credibilityThat is a general consensus amongst the people that I have asked. If the homeopathy website has everything about homeopathy in it, but then the design has nothing at all to do with it… then people don’t tend to think that the company can be trusted to be credible and good at what they do.

Nobody is going to look at a pink and black website with comic sans font and think that the company behind it is credible.

“It makes them seem unprofessional”
This is another consensus amongst all of us. A company that teaches homeopathy courses should very much seem like a professional institution where you know you can learn homeopathy properly and get your certification.

But again, a poorly designed logo (just put together in an unrelated typeface) and a website that has nothing at all to do with the topic can really send potential clients and customers running for the hills.

I you want to design a website yourself, you can follow this series on how to build a website:

 

“It makes them memorable but in a bad way”
I got this a lot too from the people that I asked and talked to. I asked if they would remember the company and they said yes–but for all the wrong reasons. If you don’t want to be sending the wrong vibe out there and if you don’t want to be remembered for the wrong thing, then make sure that you put your best foot forward.

It can be a major investment to hire someone to ensure the branding of your company is good, or even at its best, but it is an investment with a very significant return.

Giving Your Child an Outlet to be Creative

Art Handprints

I have spoken about nurturing a child's creativity before, and this is sort of a continuation of that topic from before. Now, I am sure that many of you are getting into business and entrepreneurship not just for yourselves, but for the future of … [Continue reading]

Start Your Own Playground and Gym Equipment Business

openyourbusiness (1)

If you want to get into the business of selling playground and gym equipment, you may need to take into account a number of things before you get started. The steps to starting your own business in this field will require that you to do quite a bit … [Continue reading]

Great Coffee Shop Design Ideas for the Entrepreneur

Coffee Shop Guy

A handful of people have approached me for some ideas on how to design their coffee shop. The coffee business is a very profitable one, especially if your shop has a great location. I have always said that coffee establishments tend to earn money no … [Continue reading]

Promotional Gimmicks That are Sure to Win

pressie

When it comes to marketing and promotions, not all gimmicks are equal. There are some that are simply bound to win the attention of many, and some which are simply doomed to fail. It can be because they are poorly thought ought, or perhaps it can … [Continue reading]

How Being Creative Can Make Anything Interesting

statement-piece-for-fashion

  We all know that not everything in this world is interesting. Truth is there are many things in this world that aren't particularly attention-grabbing; and unfortunately a lot of businesses might even deal in these things.   And when … [Continue reading]

How to Manage a Business Inventory

inventory-storage-image

  Any business that is selling a product will have to manage their inventory. I once had a business associate who needed some help managing their inventory, and I gladly obliged, especially since their partnership is very important to the … [Continue reading]

Tips for a Great Business Presentation

business-presentations-image

  An entrepreneur will have to do hundreds, if not thousands of business presentations and proposals throughout his or her career. Entrepreneurship is heavily reliant your relationship with your clients and investors, so you will have to give … [Continue reading]

Nurture Creativity in Your Children While It’s Early

child-playing-image

  By now every parent and teacher (and just about everyone who is around children frequently) knows that the best time to teach a child something and make an impression on them is during their formative years.   There have been numerous … [Continue reading]

Businesses That Can Arise from Hobbies

my-hobby-sewing

When it comes to creativity, there are no limits. I think this is pretty much already established—people who have the creativity and the accompanying passion that lights a fire under otherwise lazy bottoms usually end up succeeding because they … [Continue reading]